RUPTURE studiodio

RUPTUREstudio is a marketing consultancy made up of a network
of creative problem solvers that leverages culture as an authenticator, accelerator and amplifier for our Clients communication strategies
and programs.

Colors of Brooklyn

COLORS OF BROOKLYN

Here is a little visual exploration from the past weeks. We are always inspired walking through the boroughs of New York.


RUPTUREstudio

Who we are

RUPTUREstudio is a marketing consultancy made up of a network of creative problem solvers that leverages culture as an authenticator, accelerator and amplifier for our Clients communication strategies and programs. This behavior changing approach allows brands to build deeper meaning and organically integrate into consumer’s lifestyles, thus driving sustainable business results. We call this approach to developing ideas, communications and experiences, Culture Rippling.

Why we formed

In this day and age it’s not enough to be just a well performing brand. Consumers are “On-demand”- they crave brands that offer them a compelling brand experience at all times. Thus, brands not only need to be rooted in culture, it is their responsibility to create it. It is only then, that brands can create deeper roots, and more visceral relationships with onsumers that will cause a ripple effect in the marketplace and ultimately on the bottom line.

What we do “Elevate brands into cultural icons.”

We help brands become Cultural Facilitators. We’re always looking forward to find new ideas, ways of thinking, and cultural trends that can be utilized to elevate our Client’s Brand above the marketing fray.

How we do it

We view our Clients as partners. Collaborating with them and our network of best in class talent to find the right solutions to exploit an opportunity or fix a Client’s communications problems. We believe that you can only find the right answers, once you probe and prod and prod and probe again…and again. Our DNA is built on a driven focus to zero-in on the core of our Client’s problem to help us find powerful insights and opportunities. Thus, we take great aims to make sure each solution is bespoke for our Clients, and is engineered to create impact by being strategically sound, culturally grounded and rooted in the brand’s DNA.

Our Offering

Research & Trend Analysis
Insights & Culture Rippling
Brand & Communication Strategy Development
Creative Execution

 

 

 

 

 

 

 

An Accordion Approach that allows for
flexibility of ideas, talent and output

Our talent has created some of the most innovative work for the best brands in the world. We are lithe, and have the ability to expand and contract based on our Client’s needs. You only pay for the specific talent you need; not for our new office wing.

Quick Strike Capability

We are nimble allowing us to move with speed and efficiency because we understand that time waits for know one, brands included, and we value that our time is your money.

RUPTUREroundtable™

RUPTUREroundtable™ is our proprietary research tool. It provides a cultural deep dive, which enables us to draw out powerful cultural dynamics and consumer insights. These insights serve as the raw materials for our cultural foundation, which then inspires strategic development and kick starts the creative process.

RUPTURErollcall™

RUPTURErollcall™ is our proprietary network and vast collective of vendors and cultural creatives that we collaborate with, to stay at the vanguard of emerging culture for fresh ideas, and new ways of delivering exhilarating creative output for the benefit our Clients.

 

 

 

 

 

  • About Us
  • What Makes us Different

RUPTUREofferings

Research & Trend Analysis

We really get under the skin and seek to understand all of the dynamics of a client’s business and communications environment, while also gathering the raw material needed for insight development.

The Brand

What are the brand’s values and mission? How is the brand positioned? What is the current role of the brand? What is the brand’s internal mythology? What is the business, sociological, economic and cultural environment that the brand operates in? What are their key products and services and how are they viewed and valued internally and externally?

Competitive Set

What are the unwritten rules of the category? How can we twist and subvert them? Who are the competitors, and what are there strengths and weaknesses? How can we develop communications that outflanks them?

The Consumer

We enact our proprietary tool, RUPTUREroundtable™ to glean key consumer insights and understand the broader consumer environment; whom are we talking to? What are their current behaviors? What are their aspirations? What are their unmet needs and desires? How do they view or use their products or services? What are their rituals? How can we deliver meaning to them?

Culture Trend Analysis

Helps us understand the sustainable trends and cultural dynamics that we tap into and leverage for our clients. This helps us look at things with a broader lens and understand future inflection points in culture, and where the world WILL be heading.

 

 

 

 

 

 

 

Insights and Culture Rippling

When we talk about insights, we don’t just focus on discovering those ahas or new ideas. While that is import, we feel it is more imperative for our clients that we take those insights and have a clear delivery process to make them actionable. That’s where our philosophy called Culture Rippling, comes into play. We take those insights and utilize them to craft big ideas that are engineered to strike at the heart of culture, with the mission of helping our clients become cultural facilitators. It is our feeling that this approach to leveraging culture creates ripples in the form of more buzz, greater relevancy, and deeper more sustainable relationships with people.

Brand & Communication Strategy Development

Brand Strategy

When we talk about brand strategy, we view this is as a cultural and communications roadmap. What does the brand currently stand for? What is the brand lens? What is our point of view on culture? What do we define as the role of the brand, and how can it be leveraged to create meaning in people’s lives?

Communication Strategy

The communications strategy is crafted to bring added cultural context and meaning to the creative execution. It focuses on where, when, why and how we show up with our communications. Understanding the channel mix and having a mastery of their relative strengths and weakness helps us develop a communications plan that makes the creative work harder and smarter.

Creative Execution

This is where the rubber hits the road to culture. For us, the type of creative vehicle that we use to deliver our communications and connect with our client’s audiences isn’t important. All that matters is that it is creatively brilliant, engaging, culturally relevant, and drives business results. We enact RUPTURErollcall™, our collaborative network of best in class creatives and vendors to help us achieve this goal. The creative could take the form of an event, social media application, cultural partnership, website, an art instillation or a TV campaign – or they could all be integrated in one campaign; as long as it doe the intended job it was crafted to do, that’s all that counts.

  • Research & Trend Analysis
  • Insights and Culture Rippling
  • Brand & Communication Strategy Development
  • Creative Execution

RUPTUREteam

Chuck founded RUPTUREstudio with the intent of helping brands find a different way to form deeper bonds with their audiences, by leveraging culture. It has always been his belief and guiding spirit that he was in the culture business, whether he was working at dRush/Deutsch, helping Courvoisier strike gold and “Pass the Courvoisier”. It was his motivating force while at Def Jam working on the latest grass roots campaign for your favorite platinum artist, and especially when creating national experience campaigns for HBO to promote Oz and Sex and The City.

Recently, understanding the budget minded culture of WalMart shoppers when developing digital strategy at R/GA, was key in developing digital experiences that make impact, as was helping R/GA understand sports culture and the significance of the uniform for Nike, as a freelancer. As a strategist at Wieden + Kennedy tapping into and continuing the cultural legacy of Jordan Brand was of major importance. Of equal significance, was mining the rich history of New York street basketball to develop consumer insights and strategy for Nike Basketball. When launching the SPARQ training system, it was important to travel to Canada to learn the importance of hockey culture on the national psyche for Nike Canada.

Getting an introduction to British culture and communications planning at hot shop Naked, where he developed global communications strategy for Coca-Cola, and traveled the world launching Far Coast cafes, was career changing. Understanding local insights and culture was imperative to activate the cafes in far-flung locales like Oslo, Singapore and Toronto – Coke’s first freestanding stores anywhere in the world. Additionally at Naked he dove into design culture on Target, mobile and youth culture on Virgin Mobile and street culture with Lugz shoes.

Youth Culture served as the impetus to open his prior consultancy, Mindbridge Media, Inc, where he developed research, strategy platforms and ideas for agencies like Wieden and Kennedy, US Concepts and Malbon Brothers Farms, and brands like Nike, New Balance, Scion, Mountain Dew, Hennessey, and Chelsea Football Club.

At dRush/Deutsch his entertainment-marketing unit leveraged influencers, trends and popular culture to develop innovative, non-traditional marketing strategy and activations for Courvoisier. Having an innate understanding of hip-hop culture and unleashing those insights, helped activate the creation of P Diddy and Busta Rhymes’ song “Pass the Courvoisier”, which was nominated for a grammy, and placed the brand at the center of popular culture, while generating a 30% global sales spike at years end. Working for Russell Simmons under his Rush Communications umbrella, instilled this sense of cultural mission in him at the start of his career, while developing concepts, and programs for Def Jam Records, Def Comedy Jam, 360 Hip Hop and Def Poetry Jam, Phat Farm and Baby Phat.

Specialties: He specializes in driving brand growth, by finding insights and developing ideas that leverage the connection points between brands, emerging culture, trends and people. It is his passion and what drives him to help his client’s brands win.

 

 

 

 

 

 

 


RUPTUREtalent

RUPTUREroundtable™

RUPTUREroundtable™ is our proprietary research tool. It provides a cultural deep dive, which enables us to draw out powerful cultural dynamics and consumer insights. These insights serve as the raw materials for our cultural foundation, which then inspires strategic development and kick starts the creative process.

RUPTURErollcall™

RUPTURErollcall™ is our proprietary network and vast collective of vendors and cultural creatives that we collaborate with, to stay at the vanguard of emerging culture for fresh ideas, and new ways of delivering exhilarating creative output for the benefit of our Clients.